Innovation in Sustainability Small Co.: FMYI Inc.

Justin Yuen, FMYI, B Corporation

Justin Yuen, FMYI

FMYI Inc.'s product doesn't generate emissions.

It isn't made with chemicals, doesn't produce waste, nor does it use vast amounts of natural resources.

FMYI even has a thing against using paper.

FMYI Inc. is a software provider, so by its very nature it’s more carbon-neutral than the vast majority of small businesses in the world. It could stand pat, brand itself sustainable, and almost nobody would argue.

But that just wouldn’t fit the profile of Justin Yuen, the president of Portland-based company.

Yuen, who spent the final two years of a seven-year stint at Nike Inc. incorporating sustainable practices into the business, has developed a collaborative software product that helps other companies do the same thing.

The FMYI product is designed to make managing projects more efficient. The system uses a single platform to file documents, send messages, and otherwise monitor progress and communicate with fellow project team members using an interface similar to popular social networks.

It removes the need for hard-drive clogging e-mail, enables more efficient telecommuting, and stores documents to eliminate desk clutter.

The company calls it a “sustainable office.”

But before if it’s going to market such a product, Yuen believes FMYI — an abbreviation of “For My Innovation” — must be a living embodiment of the sustainable office.

In other words, “we need to walk the talk,” Yuen said.

Like its software, FMYI promotes telecommuting, allowing it to have staff in Florida and Louisiana. It provides transit passes to eligible employees and car-sharing discounts through Zipcar.

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