Green Microgym expands with franchise model
By Christina Williams, Sustainable Business Oregon
Sustainable Business Oregon
Adam Boesel, Green Microgym
When Adam Boesel opened the first Green Microgym on Northeast Alberta Street in Portland two years ago, he did it because he was a personal trainer who wanted to establish a business that might allow him to retire some day.
Now, with a second location poised to open in Southeast Portland and a franchising plan in place, Boesel is hoping to duplicate the success he’s had with the concept without the headache of multiple locations and scores of employees.
"This way each location can be a little different and keep the local flavor," Boesel said.
In addition to a "green" ethic — fueled by power-producing cardio equipment, solar panels out front and myriad energy-efficiency measures — The Green Microgym aims to support neighborhood businesses by offering "Burn and Earn" incentives to gym members. Credit at local businesses, to the tune of $1 per hour, is awarded to members who stick to their workout schedules.
The franchise fee is a $20,000 one-time payment plus a $500 monthly royalty and $100 marketing fee.
"I wanted to keep it simple and straightforward," Boesel said.
Dan Caplan, who is also a personal trainer, convinced family members to go in with him to open the first franchised Green Microgym just off Southeast Belmont Street. He expects to open on November 1.
"The reaction has been amazing," Caplan said. "People are looking forward to supporting a locally owned and eco-friendly gym."
The Alberta gym boasts 200 members; monthly fees are $39 for an individual membership.
Boesel said 99 percent of the energy generated by cardio machines, which are specially outfitted to generate power while in use, is used by the gym. But there are times when power is returned to the grid.
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