Nike releases its green design tool
By Erik Siemers, Business Journal Staff Writer
Business Journal Staff Writer
Nike Inc. on Tuesday released to the public a tool to help designers build more sustainable products.
The Washington County-based athletic footwear and apparel brand spent seven years and $6 million developing the Environmental Apparel Design Tool, a Web-based portal that uses a scoring system to rate a product’s environmental impact.
“This tool is about making it simple for designers to make the most sustainable choices right at the start of the product creation process,” Hannah Jones, Nike’s vice president of sustainable innovation, said in a news release.
The Environmental Apparel Design Tool is a replication of the Considered Index’s functionality adapted for public use and made open source, with Nike encouraging users to find ways to improve it or make it applicable to industries other than apparel and footwear.
"By releasing the tool we want others to improve on it and we hope to inspire further collaboration to create global industry standards for a level playing field, encourage widespread industry adoption of sustainable design practices and have more sustainable products available for the consumer," Jones said.
It's designed to be simple.
Designers input data such as fabric types, how much of it is recycled material, and whether a garment is finished with any one of a list of treatments, from garment dyes to chemical washes.
The product is then given individual scores for the product’s material, garment treatments and waste. The final product score is based on a 70-point scale, with 70 being best and less than 30 denoting a product that needs improvement.
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