Portland ranked 12th for EV adoption
By Christina Williams
Editor, Sustainable Business Oregon
Portland ranks 12th among the largest 50 U.S. metro areas for projected electric vehicle purchases between now and 2017, according to a report released Thursday by Pike Research.
According to the report, the city of Portland will see 700 electric vehicles on the streets by the end of the year, a tally that will grow to 7,600 by the end of 2017.
According to the report, the top markets for electric vehicle purchase are New York, Los Angeles, San Francisco, San Diego and Chicago, in that order.
While it's obvious that population density played a part in those rankings, Dave Hurst, senior analyst for Pike, created an index to factor in other criteria driving adoption. They are:
• How well the metro region's demographics matched up with the demographics that drove hybrid car adoption. Portland ranked No. 1 in this indicator.
• A state-level "EV attitude," or how receptive a state's policies, economic environment and rhetoric are to electric vehicles. Oregon ranked No. 15.
• Whether or not an EV roll-out plan exists and the timing of electric vehicle availability. Portland ranked 5th, perhaps due in part to the relatively large number of electric vehicle makers that have named Portland as a launch market, including Nissan, Ford and Mitsubishi.
"Portland was strong for a metro if its size," said Hurst, noting that Portland ranks only No. 23 in the nation by population.
Earlier this week, the U.S. Department of Energy released a report analyzing President Barack Obama's goal to reach 1 million electric vehicles in the United States by 2015.
Pike Research is a cleantech market analysis firm based in Boulder, Colo.
An added bonus for Oregon EV drivers, pointed out by the PluginCars blog, is that most of the electricity generation in the region is from a clean source — hydro energy — making the switch from gasoline a truly low-carbon decision.
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