Brammo launches motorcycle dealership program
By Christina Williams
Editor, Sustainable Business Oregon
Brammo announced the first of what the company hopes will be many dealerships to carry its electric motorcycles.
Brammo announced Tuesday that it signed on the first motorcycle dealership of what could become a network of as many as 100 before the end of the year.
The Ashland-based maker of electric motorcycles, is diversifying beyond its partnership with Best Buy to get its products to motorcycle-riding consumers.
The company's plan is to sign on a network of dealers before the end of the year.
"We need between 50 and 100 in the U.S. to get where we want to be," said Adrian Stewart, sales and marketing director at Brammo.
He added that the network is likely to make a U-shape around the 48 contiguous United States, following population centers and the best environments for motorcycle riding.
Brammo's first motorcycle dealership partner is Scuderia West in San Francisco.
The dealership network will provide retail outlets for Brammo's existing Enertia models, new Empulse, a faster, upscale electric motorcycle announced last year. Stewart said Brammo has received 1,000 pre-orders for the Empulse.
Last September, Brammo closed on $12.5 million, the first chunk of what was expected to be a $30 million round.
Best Buy, an early investor in the company, will continue to carry Brammo bikes in select stores.
christinawilliams@bizjournals.com | 503.219.3438
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