Best Buy banishing Brammo, other EVs from stores

Best Buy is changing its strategy and will no longer sell electric motorcycles.

Best Buy is changing its strategy and will no longer sell electric motorcycles.

Best Buy took a stab at selling electric vehicles along with electric gadgets, but the retailer is changing its strategy pulling electric two-wheelers, including those from Ashland-based Brammo, from stores.

The move was telegraphed by Brammo's announcement in April that it was busily setting up a network of motorcycle dealerships to start carrying its bikes. Best Buy is an investor in the venture-backed company.

There's some debate over why Best Buy is pulling back. After all, the retailer was reportedly having conversations with four-wheel EV companies about potentially expanding the line to include cars. Some suggest that selling vehicles that require a license added a layer of complication to the retailing process. Best Buy meanwhile is saying that confusion over charging infrastructure was putting a damper on sales.

In an effort, perhaps, to be part of the solution, Best Buy announced earlier this year it will start selling home charging stations for electric cars from Ford and Mitsubishi. In this effort, Best Buy is partnering with Eaton Corp., which is focusing on electric vehicle chargers at its plant in Wilsonville.


@SustainableBzOR | christinawilliams@bizjournals.com | 503.219.3438

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