GoGreen provides catalyst for sustainable business
By Gretchen Holzgang
GoGreen's first conference in 2008 grew into a nationwide business.
Ericka Dickey-Nelson, president of Social Enterpises Inc., just wanted to help businesses like hers become more sustainable when she launched the GoGreen Conference in 2008.
Four years after that first one-day conference in Portland, where it’s headquartered, GoGreen has not only expanded into four states, it has sold out every one of its events.
What makes the conference so successful is its focus on going beyond networking and starting a conversation about sustainable business practices to provide businesses with concrete actionable ideas, processes and strategies.
The conference isn’t just about what works, but also about giving advice on what to avoid.
“We try to give a well-rounded, diverse view on a subject,” said Dickey-Nelson. “We find speakers that give their success steps and also talk challenges, and failures, they face. ”
The conference also focuses on staying local, specifically limiting speakers and business involvement to within the state.
EnviroMedia and the University of Oregon are teaming up to give a session on greenwashing, the deceptive use of green marketing, and how to avoid it for the GoGreen ’11 Portland conference.
The discussions generated at the GoGreen Conference continue long after the conference ends. Participants are invited to an online GoGreen Conference community website Dickey-Nelson has dubbed “the HUB.”
The HUB features videos of every session in every city since 2008, so participants can re-watch or view sessions they didn’t attend. The HUB also features a discussion forum to encourage the collaboration of ideas and share success stories and strategies for implementing sustainable business practices.
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