Nike gets kudos for sustainability sharing
By Christina Williams
Editor, Sustainable Business Oregon
The Nike Better World website launched in January.
Nike Inc. took top honors this week for its sustainability reporting at the Ceres conference going on down in Oakland, Calif.
Beaverton-based Nike received kudos for its handling of sustainability data, its buy-in from the top brass — CEO Mark Parker — and its upfront handling of the challenges faced by the company in its quest for greener operation.
Ceres, a nonprofit that works sustainability and climate change issues with business partners, in partnership with the Association of Chartered Certified Accountants gave out the annual awards Thursday evening. Other finalists included American Electric Power, Anvil Knitwear and SAP AG.
Nike released its beefy biennial sustainability report, covering the fiscal years 2007-08, last year. The report outlined details on five key programs and provided updates on a dizzying array metrics such as carbon emissions, the use of organic and recycled materials, the welfare of its factory workers and community investments.
This Spring, Nike's sustainability team has been fording into the waters of open data, a story told eloquently here by Silicon Florist blogger Rick Turoczy, and is in the midst of filling a year-long fellowship position. The person hired will work with Nike's sustainability team toward the end of making data available to help promote sustainable innovations across the industry.
In her award acceptance speech and in an editorial she penned for GreenBiz, Hannah Jones, vice president of sustainability business and innovation at Nike, emphasized that sustainability and being transparent about business practices is more than just a feel-good initiative for the company.
"Sustainability is no longer just a values-based question," Jones wrote. "It's a core strategic imperative for any company that intends to thrive and grow in the years ahead."
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