Brammo starts production in Europe

Ashland-based Brammo and partner Flextronics are manufacturing electric motorcycles at a new facility in Western Hungary.

Ashland-based Brammo and partner Flextronics are manufacturing electric motorcycles at a new facility in Western Hungary.

Brammo Inc. announced Tuesday that it has started up electric motorcycle manufacturing in Hungary, ramping up production to fill customer orders.

The plant, run by Brammo partner and electronics manufacturing giant Flextronics, has the capacity to churn out 660 motorcycles per month. The facility is in Sárvár, Western Hungary, a regional tourist destination.

Company officials say the plant will initially produce the Brammo Enertia and Enertia Plus models for customers in North America, Europe and Asia.

"Now that our new facility has begun production, we have a significant number of customer and fleet orders that we will be fulfilling this year," said Craig Bramscher, Brammo CEO, in a press release. "It's been a very satisfying year with customer orders, new dealers and now production all gaining momentum much faster than anticipated."

Ashland-based Brammo parted ways earlier this year with Best Buy as a retail partner and is in the midst of signing on motorcycle dealerships. The Ashland-based company signed Flextronics as a manufacturing partner last September. The two companies worked together for eight months to get the Hungary plant up and running.

At its Ashland headquarters, Brammo maintains design, research and development and pilot production of new models. Once the manufacturing process has been refined, production will be handed off to Flextronics, said Adrian Stewart, Brammo spokesman.

Eventually company officials would like to replicate the plant in Hungary in North America and Asia.

In addition to building out its manufacturing and retail strategies, Brammo has been focusing on its electric motorcycle racing game. In May, Brammo won a race for electric motorcycles, the TTXGP Formula GP, setting a new track record for lap speed.

The TTXGP racing series will hold its first Portland event at the Portland International Raceway in July.


@SustainableBzOR | christinawilliams@bizjournals.com | 503.219.3438

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