Adidas joins Nike, Puma in 'zero discharge' pledge
By Erik Siemers, Business Journal staff writer
Business Journal staff writer
Adidas joined others in the industry in promising to clean up their act in response to a campaign by Greenpeace.
Adidas AG last week joined its sporting goods peers by issuing a pledge to eliminate the discharge of harzardous chemicals its supply chain by 2020.
The German athletic footwear and apparel brand, which keeps its North American headquarters in Portland, last week said within seven weeks it will develop a road map on how Adidas and its suppliers will work with other brands to drive the industry toward the zero discharge goal.
“The scale and complexity of this endeavour make this a very challenging task, which we will work on through an open and informed dialogue with all stakeholders,” Adidas said in a prepared statement.
The pledge comes in response to an initiative launched by Greenpeace International in July calling on Adidas and rivals Nike Inc. (NYSE: NKE) and Puma to take a leading role in shedding the world’s footwear and apparel supply chain of hazardous chemicals.
In a 115-page report titled “Dirty Laundry” released in July, Greenpeace detailed a year-long investigation into two Chinese factories which it said discharged waste into waterways.
Nike, Puma and Adidas said their work with those factories didn’t include the type of work that led to the discharges. Though Greenpeace agreed, it still chose to single them out, believing that as the industry’s three largest brands they could have the greatest impact.
The Adidas announcement follows similar pledges by Washington County based Nike and Puma.
“Importantly, Adidas’s commitment to ‘zero discharge’ of hazardous chemicals means that the world’s three leading sportswear companies have recognized that there is no such thing as a ‘safe limit’ when it comes these substances. This is a significant shift for the companies,” Greenpeace wrote on its website. “It’s also a milestone for our campaign to stop industry poisoning our water with hazardous, persistent and hormone-disrupting chemicals.”
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