Brammo acquires European network of electric bike tracks
By Erik Siemers, Business Journal staff writer
Business Journal staff writer
Brammo is making a push into Europe.
Ashland-based electric motorcycle-maker Brammo Inc. on Tuesday said it has acquired a European network of parks for electric dirt bikes it plans to franchise under the name BrammoParx.
In a deal with KOM Enterprise GmbH, Brammo has acquired Quantyaparx, a collection of outdoor activity centers exclusively for electric dirt bikes. There are now 15 Quantyaparx across Europe located in Germany, Austria, Spain, Sweden and the United Kingdom.
The parks are being renamed BrammoParx and Brammo CEO Craig Bramscher said the company will make franchise opportunities available in other countries, including the United States.
“We know the demand for off-road parks is growing and KOM has both a unique business model and a highly successful track record in this market," he said in a news release.
The move is the latest in Brammo's push into Europe.
In June, the company said it began manufacturing its Enertia and Enertia Plus bikes at a plant in Hungary run by electronics manufacturing giant Flextronics.
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