Coke's white polar bear cans coming from Wilsonville
By Christina Williams
Sustainable Business Oregon
Coke's new white cans — part of a campaign to protect polar bear habitat — are rolling out of Wilsonville.
The Coca-Cola Company made a splash with the environmental community this week, announcing plans to turn its iconic red can white to raise money to protect polar bear habitat.
The promotion, involving 1.4 billion white Coke cans to last through the holidays, will result in Coca-Cola committing a minimum of $2 million to the World Wildlife Fund for an effort to protect polar bear habitat.
The white cans are being filled and distributed in the west at the Coke bottling plant in Wilsonville.
In addition, Lisa Manley, Coke's director of sustainability communications, will be at the 2011 NetImpact Conference being held this week in Portland talking about the brand's motivations and the details behind the partnership with WWF. After the presentation, Coke will host a reception for NetImpact participants with an "Arctic home" theme.
Coke will give $2 million to the WWF's polar bear conservation efforts up front and will give another $1 million in the form of matching donations from individuals.
Starting next week, individual donors will receive a virtual parcel of Arctic land that they can visit online and track virtual polar bear sightings.
Coke's sustainability lead, Jeffrey Foote, featured this week in Sustainable Business Oregon, will be in Portland next week for the 5th Annual International Conference on Business & Sustainability put on by Portland State University.
@SustainableBzOR | christinawilliams@bizjournals.com | 503.219.3438
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