Case Study: Country Natural Beef
By Mellie Pullman, Zhaohui Wu, Portland State University, Oregon State University
Portland State University, Oregon State University
In partnership with Oregon universities, Sustainable Business Oregon’s Case Study Cache contains recent university research cases on a range of sustainable business topics. These cases present real-world examples of challenges and opportunities for the business community, and aim to provide a hub to connect and share innovative tools and best practices.
Country Natural Beef – A Maturing Co-op at the Crossroad | Executive Summary
This case describes the issues and challenges facing a natural beef cooperative in a turbulent moment in their industry. With a severe economic downturn, increasing certification/standards demands from various stakeholders and their management group in transition, the organization is faced with decisions which will have significant impact on their viability. The case highlights decisions related to overall organizational design, sustainability challenges in supply chain relationship management and new product innovations and the changing landscape in the food industry. The case discuss the following management topics:
- Entrepreneurship and Family Business
- Marketing & New Product Innovations
- Supply Chain Management and Operations Strategy
- Sustainability, Rural Development, Cooperatives
This case was made possible through the generous cooperation of Country Natural Beef Cooperative for their time and providing information for this case and Agriculture of the Middle for providing funding for this study.
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