My Street Grocery goes mobile to find food deserts
By Christina Williams
Sustainable Business Oregon editor
My Street Grocery, formerly known as Fork in the Road, will take to the streets starting in May.
The socially minded startup formerly known as Fork in the Road has rebranded itself as My Street Grocery and is ready to take to the streets with a mobile grocery truck.
My Street Grocery, the work of three Portland State University MBAs, raised just under $13,000 just after the first of the year using the website Kickstarter. The founders used that money to purchase and retrofit a used bread truck to use as a mobile store.
My Street is tackling the problem of "food deserts," areas in cities — usually replete with low-income residents — that don't have easy access to healthy food. The company maintains that about 40 percent of Portland residents have limited food access.
Starting May 1, the My Street truck will start a five-day-a-week route with two stops each day around Portland. The truck will vend fresh and healthy foods and provide nutritional information and easy meal kits.
Co-founder Amelia Pape, who started the company with Colin Gallison and Eric Johnson, said she was pleased with the response My Street — then Fork in the Road — received on Kickstarter. Pape said the company received donations from over 150 different backers and the total fundraise of nearly $13,000 surpassed the group's goal of $10,000.
"The whole goal was to help us get mobile and that's what we've done," Pape said.
As for the rebranding, Pape said it was necessary for the long-range goals of the business.
"We love the name Fork in the Road. But it's a pretty overused phrase," Pape said. "We wanted to make sure we were easy to find."
Pape said MyStreet will test out its pilot schedule for a month before making any tweaks.
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