Patagonia launches clothing recycling initiative in Portland

Patagonia is launching a new initiative to help consumers recycle their used clothing with an event at the Portland store Sunday.

Patagonia is launching a new initiative to help consumers recycle their used clothing with an event at the Portland store Sunday. 

Green-leaning clothing company Patagonia is launching a campaign to recycle used fleece jackets and other gear at its Portland store.

The kickoff event, held Sunday, Oct. 7, is for a program called Common Threads Second Home. The store will accept trade-in items that are in good condition and put them up for sale in the new Second Home section of the store. Customers will receive store credit for the trade-ins.

The campaign aims to work with customers in an ongoing effort to get them to consider the full lifecycle of products.

"The Common Threads Initiative is a partnership between Patagonia and our customers to reduce consumption and give the planet's vital resources a rest," said Rick Ridgeway, vice president of environmental initiatives for Patagonia, in a press release. "The initiative is organized around the four R's of Reduce, Repair, Reuse, and Recycle."

Through a partnership with eBay, Patagonia is also setting up a Common Threads Initiative storefront on eBay.com. eBay staff members will be at Sunday's event in Portland to help customers navigate the process of selling their used items online.

The event runs from 3 p.m.-6 p.m. at the Patagonia store at 907 N.W. Irving St. in Portland's Ecotrust building.

Patagonia, which became a certified Benefit Corporation as soon as that designation became available in California, is based in Ventura, Calif., and had sales last year of $414 million.

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