Innovation in Sustainable Business Advocacy: Green Sports Alliance
By Andy Giegerich
Digital Managing Editor
Martin Tull is the executive director of the Portland-based Green Sports Alliance.
The Green Sports Alliance has clearly made the terms “green” and “sports” coexist in a new way.
Take its local membership base. The alliance’s philosophies have helped the NBA’s Portland Trail Blazers, Major League Soccer’s Portland Timbers and various University of Oregon units install more responsible practices at their athletic facilities. The convention of green sports facilities has become so strong that the new Hillsboro Hops Single-A baseball team immediately signed on to receive counsel from the alliance.
It’s little wonder that the Portland-based group’s membership base has exploded in the past year, from around 100 to 150 franchises, in 16 leagues, and their facilities.
It’s even more impressive that the alliance only officially formed last year.
“We’ve had massive growth in the past year,” said Martin Tull, the Green Sports Alliance’s executive director. “We’ve got a really well-defined value proposition for the teams: They can save money and reduce their impact while engaging their community. It’s an easy ask.”
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The “money” part of that equation may speak the dearest to team, arena and stadium operators’ hearts.
“We can demonstrate that they can literally save millions through conservation work,” said Tull. “We’re clearly making a business impact on the community.”
The alliance essentially helps its sports partners set goals regarding the ways it manages its resources. Teams and facilities operators must deal with the ways they manage concessions, merchandise, cleaning, maintenance, waste, recycling, media and public relations.
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