Venture-backed Farmigo plans Portland launch of online farmers market
By Christina Williams
Sustainable Business Oregon editor
Farmigo connects buyers and sellers online and makes deliveries to group sites such as schools and workplaces.
Farmigo announced this week it landed an $8 million venture capital round and that it will launch its online farmers market service in Portland.
Palo Alto, Calif.-based Farmigo will start by offering its online marketplace to groups in San Francisco and New York but named Portland along with Los Angeles, Seattle, Denver, Chicago and Philadelphia on deck with service coming soon.
The company closed its $8 million Series B financing led by Sherbrooke Capital and RSF Social Finance along with Series A lead investor Benchmark Capital.
The company launched in 2009 as a cloud-based software provider for community-supported agriculture subscriptions. The new model will target communities such as workplaces and schools and connect them with local farms to provide regular deliveries of fruits and vegetables.
The company cites examples such as Kiva and Etsy who have signed on with Farmigo to provide regular delivery of produce and offer it as a service to employees by either subsidizing their individual orders or buying fruit to be shared at the office. Farmigo keeps 10 percent from every transaction.
The Farmigo marketplace offers purveyors of eggs, meats, fish, bread, cheeses and even wine and coffee in addition to fruits and vegetables.
"At Farmigo, we envision a community-oriented food system in which people and farmers in the same geographic region are connected, and everyone has access to fresh-from-harvest food," said Farmigo founder and chief executive officer, Benzi Ronen in a press release.
Farmigo is similar to Good Eggs, which this summer announced its intention to offer its service in Portland. But, as Wired.com's Alexandra Chang points out, while Good Eggs will sell direct to consumer, Farmigo's service is tailored for groups. Good Eggs has yet to launch its Portland offering.
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