Zipcar hopes Fits will electrify PSU

The Honda Fit EV will be available for lease in Oregon starting next month.

PSU will host a fleet of Zipcar's Honda Fit vehicles.

Zipcar Inc. officials said Tuesday they’re adding 2013 Honda Fit EV battery electric vehicles to the company’s Portland fleet.

The Zipcar (NASDAQ: ZIP) vehicles will be available through Portland State University’s fleet. ECOtality Inc. (NASDAQ: ECTY) is supplying the cars’ charging stations.

“The new EVs add to the selection of smart and sustainable vehicle options Zipcar currently offers, and will help our members further reduce their environmental impact by driving on electricity only,” said Jeremy Nelson, Zipcar’s Portland general manager.

The cars are available to all Zipcar members at rates starting at $10.25 an hour. PSU’s “Electric Avenue” charging stations played a role in Zipcar’s decision to choose the campus as an EV outlet.

“Having electric vehicles available at PSU through Zipcar fits perfectly with our sustainability mission,” said Portland State University President Wim Wiewel, in a release. “It’s a clean transportation option that I think our students, faculty and staff are really going to appreciate.”

Zipcar earlier this month also unveiled a car-sharing program at Pacific University. The company was sold to Avis in January.

Honda’s 2013 Fit EV provides a 118 mile-per-gallon-equivalency rating, according to Environmental Protection Agency standards. A 240-volt circuit will recharge Honda Fit EV batteries in fewer than three hours from a low charge indicator point, according to the company.

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