SolarWorld continues pro-U.S. message with Empower partnership

SolarWorld may be based in Germany, but in the U.S. it's a flag-waving supporter of all things stars and stripes.

The solar panel manufacturer for more than a year has waged a battle against low-cost Chinese imports, in the process holding itself up — through its Hillsboro-based manufacturing subsidiary — as the standard bearer and champion of America's solar manufacturing industry.

That continued on Friday with an announcement that SolarWorld will be the primary supplier of panels and racks for Empower America, a Temecula, Calif.-based nonprofit group that hires U.S. service veterans to construct solar energy developments in Southern California using only American-made products.

“With its focus on promoting American jobs, American veterans and American energy independence, Empower America’s mission resonates with SolarWorld, a company that has been manufacturing solar panels in the U.S. since 1975,” Kevin Kilkelly, president of SolarWorld Americas, said in a news release.

The partnership with Empower is only the latest move by SolarWorld to emphasis the message that it's pro-American.

Last month the company unveiled a new financing program — called the SolarWorld Freedom Plan — where it offers consumers zero-down, low down payment, and prepaid financing options that guarantee the use of American-made panels.


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