Transpo blogs BikePortland.org, Portland Afoot play Web publishing footsie
By Andy Giegerich
Sustainable Business Oregon editor
BikePortland.org's Jonathan Maus may have found an avenue to solving workload issues that have lately limited his ability to keep producing the popular website.
Two of Portland’s premier alternative transportation news outlets are, in the words of one of them, “mind-melding” as they approach forge an arrangement that’ll combine their various interests.
BikePortland.org and Portland Afoot actually announced three weeks ago the entities would “team up” on efforts that aim to benefit their mutual interests, which amount to encouraging low-car usage around Portland.
BikePortland publisher Jonathan Maus had hinted in a May 10 Portland Business Journal profile that he was seeking solutions to keep the popular site going.
And Portland Afoot Publisher Michael Andersen had wanted to scale back on his public transportation-centric site and ‘zine. For the time being, Andersen will become BikePortland.org’s half-time news editor.
“It’s much simpler than perhaps Michael or myself have made it out to be in our various public announcements,” said Maus. “BikePortland is a private news publishing business while Portland Afoot is a non-profit media project. I need help to continue to grow the business and Michael is perfectly suited to the task.”
Still, while neither would dub the arrangement a merger, neither completely ruled out a formal merger in the future. Maus, for instance, said he’s open to “re-birthing” the three-year-old Portland Afoot under the umbrella of Pedaltown Media Inc., BikePortland’s parent company.
“I’m sure my opinion will be important too and for the moment I’m still getting a sense of what’s best,” Andersen said. “There’s certainly no pressing need. The immediate benefits of this partnership are operational, not structural.”
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