CRAiLAR joins Nike, Adidas in green apparel group
By Andy Giegerich
Digital Managing Editor
Jay Nalbach said CRAiLAR will learn plenty from its Sustainable Apparel Coalition work.
The newest Portland-area company in the Sustainable Apparel Coalition believes it can help its fellow group members move toward “real change” that boosts clean apparel-makers’ bottom lines.
CRAiLAR Technologies Inc. (OTCBB: CRLRF), which makes and markets the Flax material, joined the Sustainable Apparel Coalition this week. It plans to use the Higg Index, the group’s sustainability measurement tool, to measure environmental responsibility across its agriculture and manufacturing processes.
The Coalition now counts some 90 global brands, retailers, manufacturers, government, non-profit environmental organizations and academic institutions. The entities want to improve supply chain sustainability in the apparel and footwear industries.
“As corporations are starting to tackle the idea that they could be more responsible and profitable companies if they take sustainability under their wing,” said Jay Nalbach, CRAiLAR’s chief marketing officer. “Members of the SAC are proving it’s possible. Whether you’re a tiny company or a big organization like Nike (Inc., a coalition leader), making real change that’s better for the bottom line as well as workers is paramount to doing the right thing.”
The Sustainable Apparel Coalition’s Higg Index measures the environmental performance of apparel products. Future versions will include footwear products and measure social performance.
CRAiLAR makes cost-effective and environmentally sound natural fiber in the form of flax, hemp and other bast fibers. The goods are used for textile, industrial, energy, medical and composite material applications. The materials are produced with minimal water and chemical components.
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