Ecotrust's Astrid Scholz on competition, hiking and Mars

Ecotrust's Astrid Scholz hopes space travel is in her immediate future.
Cathy Cheney | Portland Business Journal

Ecotrust's Astrid Scholz hopes space travel is in her immediate future.

Ecotrust’s President Astrid Scholz isn’t shy about offering her opinions on, well, anything.

That frankness — coupled with a sense of humor that'll become apparent a few lines down — made her a perfect subject for the Executive Profile feature which runs Friday in the Portland Business Journal, SBO’s parent publication.

Let me back up for a second. The Executive Profile feature aims to humanize business leaders by letting them weigh in on everything from their best workplace decisions to their favorite books. And, occasionally, the feature can seem a bit stilted, with answers seemingly chosen from a list of buzzwords as opposed to coming from the heart.

Enter Scholz, whose answers are anything but predictable. Here are a few of them:

  • For her “essential business philosophy,” Scholz wrote, “The economy is a wholly owned subsidiary of nature.”
  • The words that best describes her are “Inquisitive, driven, fair-minded, goofy.”
  • Her most respected competitor is “The one who doesn’t behave like it.”
  • Her first choice for a new career: “Mars colonist.”
  • And her favorite vacation spot: “Any mountain lake that’s located six hours or more from the nearest trailhead.”

Scholz did clarify that she was most definitely joking about the Mars colonist line.

Read more about Scholz’ predilections in Friday’s Business Journal.


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