W+K sustainability leader leaves for 'sun, more city'
By Andy Giegerich
Digital Managing Editor
Nick Barham will become chief strategy officer for TBWA/Chiat/Day's Los Angeles office. Barham worked on Bettery's branding and kiosk design.
The head of Wieden+Kennedy’s Tomorrow division has left the company to head another advertising firm’s strategic division.
Nick Barham confirmed that he’s going to work in Los Angeles for TBWA/Chiat/Day.
“I’m heading to LA for more sunshine and more city and to work at Chiat as CSO,” Barham said in an email earlier this week.
That is, Barham will become TBWA/Chiat/Day’s chief strategy officer in the Southern California office.
Barham had worked in Portland as global director of W+K’s Tomorrow division, which is working on nurturing efforts with such companies as Bettery. Wieden+Kennedy took Bettery’s original brand, called GreenBatz, and changed its name. The agency also crafted Bettery’s kiosks as well as the company’s service plans.
Barham worked for W+K in London and Shanghai — he did a stint with TBWA’s China office as well — before moving to Portland. He was set to participate in an SBO roundtable in March but a scheduling snafu prevented him from attending.
In the bio he submitted for the event, he wrote: “At W+KT, he explores how emerging tech, open data, sustainability, and a bunch of stuff he doesn’t know about yet are changing how a communications company could behave and what it makes.”
Barham wrote after the SBO event that he’s been working with emerging leaders worldwide.
“Hav(ing) been involved in recent research with young adults in (the) U.K., U.S. and Brazil, around their attitudes towards sustainability, which have supported my overall thesis that in order to change attitudes and behavior in the mainstream, we need to abandon the cliches of sustainability and create a new language and aesthetic that are more open to beauty and desire, irreverence and humor,” he wrote.
W+K’s Tomorrow division works with the company’s Portland Incubator Experiment efforts. SBO was awaiting the agency's response to Barham's departure at press time.
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