Just plant it: Nurseries group seeks to enlist non-gardeners

Martin Poole

The campaign would seek to entice younger people to start their own gardens.

The Oregon Association of Nurseries will use a $90,000-plus grant to implore residents to, well, plant something.

The group has signed onto the U.S. Agriculture Department's Plant Something campaign, which announced the grant this week. The Oregon group will kick in the same amount to the effort, which aims to promote the benefits of plants.

Those plusses include boosted property values, better health and improved environmental quality.

“The Plant Something campaign is designed to resonate with people who might not be typical gardeners,” said Ann Murphy, the group's marketing director, in a release. "We want to reach out to the non-gardener and create long-term awareness of the benefits that plants will provide for them, their families and their communities.”

The campaign stems from the Arizona Nursery Association. The Oregon group, which is becoming increasingly active in sustainability issues, is a campaign licensee.

Murphy said the Plant Something Oregon drive will deploy electronic and social media to reach younger would-be gardeners.

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