Nike's colordry process, in Guardian graphic form
By Andy Giegerich
Digital Managing Editor
You know how Nike’s new colordry process is supposed to be all green and revolutionary and game-changing?
You know the one, the process used at its new dyeing facility in Taipei that eliminates water and process chemicals from fabric dyeing?
Kind of makes one wonder how the technology works, no?
Luckily, the Guardian’s Sustainable Business pub has stepped up with a swell set of graphics describing how colordry, in six steps, has upped Nike’s game.
It’s a tad technical, replete with references to “supercritical fluid carbon dioxide,” but fun to look at and, for Nike, a good way to encourage the company’s apparel peers to manufacture goods cleanly and safely.
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