Video: Jerry of Ben & Jerry's
By Mason Walker
Sustainable Business Oregon associate editor
Jerry Greenfield has come a long way since his days scooping ice cream in the Oberlin College cafeteria.
The latter namesake – and co-founder – of Vermont's beloved Ben & Jerry's Homemade Ice Cream, Greenfield now serves on the company's board and does outreach to promote social enterprise.
A sustainable business before anyone knew what the word meant, Ben & Jerry's continues to innovate socially conscious practices.
Greenfield was in town this week to unveil Ben & Jerry's new PartnerShop, a store run by nonprofit New Avenues for Youth at Portland State University and to speak at PSU's 5th annual International Conference on Business & Sustainability.
We sat down with Jerry to discuss B Corporations, challenges with Ben & Jerry's corporate ownership and the Occupy Wall Street movement.
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