Racing ignites electric vehicle enthusiasm
By Azhar Hussain, TTXGP World Championship
And from here, EVs are able to evolve on to the road. The new Brammo Empulse, born on a track and designed and built in Oregon, is now reaching the market for model year 2013. Beyond the hype, the impact of motorsport is real and is being felt on vehicles that we will be riding into the future.
Not only does racing bring a higher profile and more credibility for electric vehicle technology to a global audience, it directly impacts local companies and economies involved in the industry. Brammo is building electric bikes, with components sourced from around the state and region.
Beyond the racetrack, there are broader implications for the technology that can positively change lives. Competition can inspire the next generation of innovators, and TTXGP has pushed against the norm to make the sport as accessible as possible. Launching the first rules wiki, creating feeder classes and even having live commentary from racers in the race has created a touch point for everybody to connect with the sport.
Motorsport is a dynamo for technology, awareness and emotion. All of these ingredients are crucial if electric vehicles are going to fill the role that our world will depend on as we strive to become less dependent on fossil fuel as it becomes scarcer.
You'll be able to experience TTXGP racing and the EV Live event first hand on June 23 and 24 at Portland International Raceway.
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