A 13-year journey leads to new SBO role

Andy Giegerich

Andy Giegerich

In early 2000, I toured Portland’s Neil Kelly Co. with several Business Journal teammates. Kelly shared a new, to me anyway, philosophy on sourcing materials, managing inventory and maintaining a solid bottom line.

When our tour ended, Kelly asked me whether this notion of what he called "sustainability" had legs.

“I sure hope so,” I replied.

Kelly’s company, which remained at the foreground of this whole sustainable business phenomenon, is top of mind as I begin my new role as Sustainable Business Oregon’s editor. I have massive shoes to fill: Christina Williams, the endeavor’s founding editor, worked with Mason Walker (who, thankfully, remains) to create a daily must-read site that quickly went nationwide.

Mason reported some great numbers last Friday that back SBO’s fast growth. I won’t repeat them all here, but since Jan. 2010 the seven-digit figures — 1 million unique website visitors, 2.8 million website page views — blow me away. It shows that you’re engaged not just with sustainability but with the Web. And that you expect a lot from us.

That’s why I’m asking, as I dive in over the next few weeks, that you stay in touch and let me know what you think. I’m looking for meaty stories, compelling statistics, unusual characters, everything that I look for in a Web publication or newspaper.

Not that you asked, but let me offer a couple of quick things about myself. Yes, I fully back the notion of sustainability. I’m also a reporter, though, who realizes that it takes far more than eco-marketing or branding for a company to truly be, for lack of a better term, “green.” To that end, I’ll ask plenty of questions seeking quantification.

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