Three things I learned about cleantech today

Andy Giegerich, Portland Business Journal

Andy Giegerich is editor of Sustainable Business Oregon.

SBO's awesome freelancer Lee van der Voo has a great piece running on our site tomorrow in which she details a talk earlier this week on cleantech investing.

We're posting the article tomorrow morning, shortly before 10 a.m. Until then, here are three items from Lee's story that, as a newbie SBO guy trying to quickly absorb industry info, drew my attention.

  1. The Oregon Angel Fund's Scott Sandler, one of the clean tech event's speakers, has a simple, but nuanced take on the industry's prospects. “You can’t make money by being clean,” said Sandler. “You have to make money by making money.”
  2. Lee can turn a nice phrase. "Pointing to a graveyard of solar ventures and other recently fashionable but not so economically sustainable businesses, clean tech could soon cease to be about buzzwords as the technology itself 'becomes broad tech,'" she wrote.
  3. Companies looking for funds should strongly consider their nomenclature as they meet with investors. Steer clear of green lingo, advised Cleantech Open's John Martin, and focus on solid business planning.

(Update: If I can, I'd like to add a fourth item to the list. I also learned that "clean tech," vis a vis SBO's style, is one word. Consider it a conservation measure.)

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