The Freshwater Trust snares national kudos

Joe Whitworth is the president of Freshwater Trust.

The Freshwater Trust's Joe Whitworth will hit Washington, D.C. next month to pick up the U.S. Water Alliance's award.

Here's one that seeped through the cracks over the last couple of very busy weeks here at SBO.

Portland's Freshwater Trust landed a big-time honor from the U.S. Water Alliance in late February. The group was honored for, simply, its "collaborative market-based solutions to restore and protect rivers and streams."

I've covered the group before, once last November for SBO and, earlier, in 2010 for the Portland Business Journal.

The U.S. Water Alliance praised the local group for its water quality trading framework that calculates and quantifies ecosystems, in turn creating credits that can be traded and purchased by wastewater treatment facilities and power plants.

Those facilities can then "achieve regulatory compliance on impaired streams and rivers" while averting the need to build cooling towers and other risky temperature control units.

Dan Keppen, executive director of the Family Farm Alliance in Klamath Falls, is on the Water Alliance's board of directors.

Onondaga County, in New York, won one of the two other Alliance awards. MillerCoors also won honors for a water conservation program.

Freshwater Trust's Joe Whitworth will collect the group's prize on April 22 in Washington, D.C.


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