Startups see opportunity in energy management (Boston)
Homeowners are not content to turn off the lights or turn down the thermostats; they want to know where they are using energy, when and how much — right down to the appliance. And just as consumers are eager to control their energy use, investors are more interested in the energy management startups developing the technology to attract these consumers.
“Efficiency was kind of an unattractive orphan,” when the New England Clean Energy Council (NECEC) formed in early 2007, said NECEC president Nick d’Arbeloff. It just didn’t have the flash of wind or solar power. “But now it’s a very attractive investment target.”
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