GM's electric car future
General Motors is racing to be the first of the big American, or indeed worldwide, automakers to come to market with a radically different kind of car—one that relies on an extended-life battery, a gasoline engine, and an electric motor to power it—and the company’s taking an approach to marketing that would make a tech firm proud.
The Chevrolet Volt is a first-of-its-kind car, with a battery and electric motor that will carry it 40 miles on an electric charge alone, and a small gasoline-powered engine that kicks in when the charge gets low and recharges the battery. GM has bragged that the Volt will be able to drive 300 miles on a gallon of gas.
That's an impressive sales pitch for the Volt, but analysts don't expect it to be enough to single-handedly change around the fortunes of the beleaguered auto giant.
Read the full story in Portfolio.
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