Greener World Media helps businesses go green (San Francisco)

Joel Makower has grown Greener World Media, a collection of green business web sites, by finding a niche and sticking with it.

Nearly 10 years after buying the domain name GreenBiz.com, co-founder Makower now owns dozens of green web sites such as GreenerBuildings.com, GreenerComputing.com and ClimateBiz.com.

GWM is aiming to provide professionals in a range of different markets with information on what green efforts are being made by competitors and how they can make those changes within their companies. President and Publisher Pete May has seen a change in who wants the latest news on sustainability.

“A lot more people are interested in reading our stuff than just the environmental audience,” said May. “Now there are green real estate firms, construction companies and dry cleaners that want to know what their competitors are doing.”

For the last 20 years, Makower has been covering the greening movement and has been labeled by the AP as the “guru of green business,” and now the information and resources produced by his company are being shared in boardrooms nationwide as well as within the executive peer-to-peer network that GWM has formed.

Currently there are 28 members of the executive peer-to-peer network with approximately two executives joining each month with a $10,000 membership fee. Executives working with GWM are from Dell, Frito Lay, FedEx and Ralph Lauren Polo.

Read the full story in the San Francisco Business Times.