Sacred Power bets on NASCAR (Albuquerque)
Sacred Power Corp. is riding NASCAR into the big leagues.
This year, the Albuquerque solar energy company became the first American Indian-owned firm and the first solar enterprise to sponsor a NASCAR team.
Sacred Power logos adorned the No. 26 Ford Fusion car in five of the top Sprint Cup Series races in February and March after striking a barter deal with Latitude 43 Motorsports, a NASCAR team owned by Vermont businessman Bill Jenkins. Sacred Power offered to install solar photovoltaic systems on team leaders’ homes, shops and locations, said Sacred Power President and CEO David Melton.
In return, Sacred Power received unprecedented national exposure that Melton said is paying off big time.
“We’re chasing down some of the biggest PV business deals we’ve ever had an opportunity to pursue, thanks to the sponsorship,” Melton said.
The company is making two major business pitches this month in California as a result, although Melton declined to name the firms.
Read the whole story in the New Mexico Business Weekly.
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