Tesla Motors to open Paris store
Electric sports car maker Tesla Motors Inc. will open a shop in Paris by the end of the month. The Palo Alto company (NASDAQ: TSLA) wants to open the showroom in time for the Paris Motor Show. It will be Tesla’s 14th store around the world.
Tesla’s only product, the Roadster electric sports car, is an elite, niche product that costs $109,000 in the United States and more in some other countries. To sell these cars, Tesla needs to show them off in places with rich customers and car aficionados. It plans more stores in Tokyo and in Washington, D.C.
George Blankenship, who dreamed up Apple Inc.’s (NASDAQ: AAPL) retail store strategy, has come to work for Tesla and hopes to create a similar “cool factor” for this business.
Blankenship is scheduled to talk about Tesla’s sales strategy on Oct. 1 at the motor show in Paris.
Tesla says it has sold more than 1,300 Roadsters so far, and that it sold 143 of them in the second quarter, a record.
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