Google-backed RelayRides rolls into SF

RelayRides Inc. on Tuesday launched what it calls the first neighbor-to-neighbor car sharing service in San Francisco with funding from Google Inc. and August Capital.

The Massachusetts company provides a way for car owners to rent their vehicles to others who use the service.

Rates start at $6 per hour, including gas and insurance. A $1 million insurance policy is in effect during each reservation.

RelayRides provides in-vehicle technology and an online reservation system that enables independent access via smartcard to borrowers. The in-vehicle technology tracks usage and provides vehicle security.

"Consumers are increasingly rejecting traditional forms of ownership, preferring to borrow rather than buy. RelayRides builds on this changing consumer behavior by enabling neighbors to support each other, both financially and practically," Shelby Clark, founder and CEO of RelayRides, said in a press release.

Read more in the Silicon Valley/San Jose Business Journal.

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