NBA drafts Sprint for help going green

Sprint kicked off NBA Green Week on Tuesday during a cellphone recycling event at a Sprint store in New York.

Sprint kicked off NBA Green Week on Tuesday during a cellphone recycling event at a Sprint store in New York.

Sprint Nextel Corp. is helping the National Basketball Association go green.

Overland Park-based Sprint (NYSE: S) kicked off NBA Green Week on Tuesday during a cellphone recycling event at a Sprint store in New York. Sprint is the first presenting partner of NBA Green Week, which started in 2009 as a way to build awareness about protecting the environment. This year’s awareness week runs through April 11.

The NBA and Sprint plan to roll out a Facebook application, “Unlimited Acts of Green,” to help fans make more environmentally friendly life choices.

Also, Sprint is promoting its mobile device recycling program, Sprint Buyback, which gives customers as much as $300 in credit when they switch to Sprint and add a new line of service when they recycle a cellphone from any carrier.

From the Kansas City Business Journal.

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