Disney says it won't use rainforest trees for book paper

Disney's new prohibition against using rainforest trees will affect the operations of some 25,000 factories around the globe and extend to all branches of the company’s media empire.

Disney's new prohibition against using rainforest trees will affect the operations of some 25,000 factories around the globe and extend to all branches of the company’s media empire.

During the third fiscal quarter, The Walt Disney Co. made a lot of green, leading the media sector in quarterly profits, and now the company is going a bit more green, incorporating a new sustainability policy with regard to its paper products, according to Publishers Weekly.

Disney will not use paper “connected to the destruction of endangered forests and animals,” it said in the statement. It will also refrain from using paper from questionable sources in Asia.

The move was lauded by the Rainforest Action Network had criticized Disney Publishing’s policy. On May 11th, 2011, the network hung a banner over Disney’s studio gate that read: “Disney: Destroying Indonesia’s Rainforests,” per the Los Angeles Times. According to The Wrap, lab results revealed that Disney’s children’s books were being printed with rainforest fibers.

In the past decade, each studio has developed a sustainability department to oversee changes in greening studios’ labor practices and production facilities. Like most large corporations, green practices for studios help the brand with consumers and can sometimes lead to long-term savings.

Read more in L.A. Biz.

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