Online 'eco-florist' teams with Kathy Ireland

Organic Bouquet will team with Kathy Ireland.
Organic Bouquet

Organic Bouquet will team with Kathy Ireland. 

Online florist Organic Bouquet has added some of supermodel Kathy Ireland's designing talents to its fold.

Maitland, Fla.-based BLP Commerce Inc., Organic Bouquet’s parent company, and Ireland’s Kathy Ireland Worldwide formed a long-term deal to design and market a line of “eco-elegant” gifts and bouquets through organicbouquet.com. Terms of the deal weren’t disclosed.

The new line of products, known as Kathy Ireland Designs by Organic Bouquet and launched on Feb. 14, are eco-friendly, and the companies will ensure workers are paid fair livable wages under certified sustainable standards. Organic Bouquet’s flowers are grown in an environmentally friendly manner, and the firm also provides resources for farm workers and artisans through zero-interest loans, child care, health care and education, said a news release.

A full retail collection is expected to be available in time for Mother’s Day. Click here to see what’s available now.

From the Orlando Business Journal.

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